As autonomous vehicles become more widely available, augmented reality (AR) will become more disruptive in the automotive sector, according to a new report from industry analysts at GlobalData.
The company notes that with the hype surrounding the metaverse continuing to gain traction, augmented reality technologies such as simultaneous localization and mapping (SLAM), facial recognition and motion tracking will be vital for businesses. automotive companies developing use cases based on the metaverse.
AR can improve driver and passenger safety through easily understandable heads-up displays (HUDs) in vehicles. Unlike semi-autonomous or fully autonomous vehicles, the ability to see the outside world clearly is a critical safety issue in human-driven vehicles.
Emilio Campa, thematic analyst at GlobalData, says: “From a practical point of view, this means that junction exits and final destinations can be clearly highlighted. From a safety perspective, potential hazards including potholes, pedestrians and other vehicles on the road can be more easily identified by the driver. This is particularly useful in nighttime conditions or when severe weather conditions reduce visibility.”
The automotive sector is not immune to the hype surrounding the metaverse, which is likely to be based on AR-related technology.
AR is already here
Campa adds that “While the automotive sector is certainly using AR more, adoption is slow and use cases are limited.” But augmented reality is already used in several specific areas of the automotive sector. For example, some automotive infotainment systems (the display monitor in cars that allows the driver to control the air conditioning, radio, GPS, for example) have integrated augmented reality as part of a GPS navigation system. augmented, displaying holographic arrows on a live feed of images from the front of the car.
AR allows the user to see the real world overlaid with digital data, enabling more precise guidance based on the actual course of the road facing the driver. Daimler produced the first AR HUD, the MBUX infotainment system, in the Mercedes A-Class in 2018, and since then other companies such as General Motors and Volkswagen have integrated this technology into their vehicles.
Campa continues to say, “The automotive sector is not immune to the hype around the metaverse, which is likely to be based on AR-related technology, as some automotive companies have already started exploring it. . For example, BMW has partnered with Nvidia and Hyundai has partnered with Unity, both with the goal of creating virtually accessible 3D digital twins of their factories. This will allow employees to collaboratively evaluate changes and adjustments to production lines from the earliest stages of planning. »
WayRay has also developed a concept car, the Holograktor, labeled a “metaverse on wheels” due to its heavy reliance on AR technology. It is a unique electric motor car that can be driven remotely from an AR module by a trained driver via 5G internet and satellite connection. This gives the car a sense of autonomy while avoiding currently immature fully autonomous driving systems. It also has car seats with joysticks that can be used to play games on the windshield AR HUDs and even comes preloaded with a Guitar Hero-esque online karaoke game. Connecting remotely would require almost zero latency for the car to be driven safely on the roads. However, given that 5G is expected to be more available globally and the number of car owners among young people is declining, this may be what the future of the automobile will look like.
Augmented reality will enhance future entertainment experiences by overlaying content and video games onto the outside world or repurpose car windows to display an entirely different world.
Maintenance and manufacturing
AR headsets are also used in maintenance and manufacturing to reduce training time and perform quality checks more efficiently and accurately. Daimler, for example, uses AR to improve its maintenance products for its trucks. This allows colleagues to collaborate and share repair information faster and more accurately, reducing vehicle downtime – a key consideration for heavy-duty customers who need to get back on the road quickly.
Speaking of the potential of AR for businesses, Campa says, “AR can increase maintenance efficiency and create a new avenue for sales. Technicians can have repair and maintenance instructions and training overlaid on their physical view of the car, directing them to the next task without having to search for it separately. AR can also improve consumer engagement by allowing customers to see virtual vehicles in real life and take them for a virtual test drive. »
From minor to major
In terms of the impact of AR today and its potential, Campa observes that “the current impact of AR and the metaverse on the automotive industry is minor. However, as the use of AR in consumers’ daily lives increases, adoption in automotive will increase, especially in autonomous vehicles. Augmented reality will then enhance future entertainment experiences by overlaying content and video games onto the outside world or repurpose car windows to display an entirely different world. It’s very possible that these worlds are part of the metaverse, allowing avatars of family members and friends to keep you company on those long and boring journeys.
Once consumers become accustomed to technology in other aspects of life such as social media, gaming and e-commerce, AR will play an important role in the future of information and entertainment systems. embedded, especially in autonomous vehicles.