Automotive industry

Automotive Filing Buzz: 15% Increase in Big Data Mentions in Q4 2021

Mentions of big data in automotive company filings increased by 15% between the third and fourth quarters of 2021.

In total, the frequency of big data-related phrases in 2021 was 45% higher than in 2016 when GlobalData, from which our data is drawn for this article, began tracking top issues mentioned in company filings.

When companies in the automotive industry publish annual and quarterly reports, ESG reports and other documents, GlobalData analyzes the text and identifies individual phrases related to the disruptive forces companies will face in the years to come. Big Data is one such topic – companies that excel and invest in these areas are seen as better prepared for the future business landscape and better equipped to overcome unforeseen challenges.

To assess whether big data is more present in the summaries and strategies of companies in the automotive industry, two measures were calculated. First, we looked at the percentage of companies that mentioned big data in their filings at least once in the last twelve months – it was 59% compared to 40% in 2016. Second, we calculated the percentage of the total sentences analyzed referring to big data. The data.

Among the 10 largest employers in the automotive industry, Toyota is the company that referred to big data the most in 2021. GlobalData identified 15 big data-related phrases in filings by the Japan-based company, or 0.2% of all sentences. Ford mentioned big data in second place – the issue was mentioned in 0.16% of the sentences in the company’s filings. Mercedes-Benz, Lear and Stellantis are other top employers with high mentions of big data.

Of all the companies in the automotive industry, the fourth quarter 2021 release that placed the most emphasis on big data came from GM. Of the 2,744 sentences in the document, 11 (0.4%) referred to big data.

This analysis provides a rough indication of which companies are focusing on big data and how important the issue is in the automotive industry, but it also has limitations and should be interpreted with caution. For example, a company mentioning big data more regularly is not necessarily evidence that it is using new techniques or prioritizing the problem, nor does it indicate whether the company’s businesses in the field big data have been successes or failures.

GlobalData also categorizes big data mentions according to a series of subtopics. Of these sub-topics, the most commonly discussed topic in Q4 2021 was “data analytics,” which accounted for 62% of all big data sub-topic mentions by companies in the automotive industry.