Automotive industry

Automotive filing buzz: 41% decline in IoT mentions since Q2 2020

IoT mentions in automotive company filings were 41% lower in Q2 2021 compared to Q2 2020.

In total, the frequency of IoT-related phrases between July 2020 and June 2021 was 63% higher than in 2016 when GlobalData, from which our data is drawn for this article, began tracking the top issues discussed in businesses. deposits.

When companies in the automotive industry publish annual and quarterly reports, ESG reports and other documents, GlobalData analyzes the text and identifies individual phrases related to the disruptive forces companies will face in the years to come. The Internet of Things is one such topic – companies that excel and invest in these areas are expected to be better prepared for the future business landscape and better equipped to overcome unforeseen challenges.

To assess whether the Internet of Things features more in the summaries and strategies of companies in the automotive industry, two measures were calculated. First, we looked at the percentage of companies that mentioned IoT at least once in their filings over the last twelve months – this was 86% compared to 54% in 2016. Second, we calculated the percentage of the total sentences analyzed that referred to the Internet of Things.

Among the 50 largest employers in the automotive industry, Denso Corp is the company that has referred to the Internet of Things the most between July 2020 and June 2021. GlobalData has identified 68 phrases related to Internet of Things in documents filed by the Japan-based company – 1.1% of all sentences. Subaru Corp mentioned the Internet of Things in second place – the issue was mentioned in 0.6% of sentences in the company’s filings. Ford Motor Co, Aisin Seiki Co Ltd and Ningbo Joyson Electronic Corp. are other top employers with high IoT endorsements.

Of all companies in the automotive industry, the dossier released in the second quarter of 2021 that placed the most emphasis on the Internet of Things came from Ford Motor Co. Of the 1,720 sentences in the document, 11 (0.6% ) referred to the Internet of Things.

This analysis provides a rough indication of which companies are focusing on the Internet of Things and how important the issue is in the automotive industry, but it also has limitations and should be interpreted with caution. For example, a company mentioning the Internet of Things more regularly is not necessarily evidence that it is using new techniques or prioritizing the problem, nor does it indicate whether the company’s businesses in the Internet of Things have been successes or failures.

GlobalData also categorizes Internet of Things mentions according to a series of subtopics. Of these subtopics, the most commonly mentioned topic in Q2 2021 was “connected car,” which accounted for 41% of all IoT subtopic mentions by companies in the automotive industry.