The gaming industry and the automotive industry have had a close relationship for years. The introduction of the Pong video game in the 70s played a big role in revolutionizing human-technology interaction. Over the years, the gaming and automotive industries have intertwined with more and more racing games featuring different types of cars. Video games have also become a billion dollar business, with revenues in 2020 reaching around $37 billion. Today, the gaming and automotive industries continue to influence each other. Here are some of the ways video games are affecting the automotive industry.
Augmented reality repairs
In the past, car designers would build clay model vehicles before starting development. That has since changed thanks to virtual reality (VR) and augmented reality (AR). These two technologies that are popular with the gaming industry have now spread to the automotive sector. Automotive engineers and designers are now designing cars much faster and with greater precision. Top brands such as Audi and BMW use these technologies for better diagnostics. Dealership mechanics also use them to work on parts and perform repairs with precision.
Automotive brands are now forming partnerships with game companies to boost brand awareness. Some car companies feature their brands on certain video games to gain a competitive edge and increase their visibility. Companies like Ford and Chevrolet have had the most cars featured in video games, helping to increase sales and brand visibility.
Players who “test” certain models of video games are motivated to go buy them and try out the features. When buying cars for sale, they can install VR apps on their smartphones to review available models without entering dealerships. Partnerships between game companies and car manufacturers lead to increased sales.
Some driving simulation games usually come with a car configurator. The most common of Lucid is changing the way consumers buy cars by offering an online configurator based on video game technology. This configurator is now used in automotive design to create photorealistic rendering of vehicles. The same configurator used in the automotive industry is integrated into many gaming devices.
Car manufacturers are now using gamification to improve driving behavior. The best example is Carwings, an app used by Nissan Leaf EV drivers to compete against each other based on their driving efficiency. The application works like a video game, its main objective is to get the best performance from the vehicle battery.
More than half of Nissan Leaf owners have downloaded the app. They compete on the farthest distance traveled, the least electricity consumed, and the most energy regenerated. By turning driving into a game, the brand has succeeded in recruiting more drivers.
Technologies that were previously limited to the gaming industry are now mainstream in the automotive sector. Car enthusiasts and gamers can find the gaming features they love in the latest models. And as gaming technology continues to evolve, we expect better and more advanced vehicles in the future.