Automotive sector

What does the future hold for the Canadian auto sector?

Summary of the event produced by The Globe and Mail’s Events team. The Globe editorial staff was not involved.

As demand for vehicles continues to increase during the pandemic, automakers are facing supply challenges in conjunction with other priorities such as safety, durability and changing customer demands. What future for car manufacturers and consumers? The Globe hosted a half-day webcast that covered the most important changes in the automotive sector, as well as what to expect for buyers, drivers and cities.

Jordan Chittleyeditor of Globe Drive at The Globe and Mail kicked off the program with an in-depth discussion featuring Yolanda BiswahSenior Vice President and General Manager of Canadian Black Book, who updated viewers on the global chip shortage and the changing outlook for the vehicle market in Canada.

Following, Petrina Kind, Globe Drive contributor, moderated a panel on the trajectory of internal combustion engines (ICE), the evolution of electric, and the investments, plans and approaches needed to transition to cleaner vehicles. Panelists included Stephen BeattyCorporate Vice-President at Toyota Canada; Cara ClairmanPresident and CEO of Plug n’ Drive; Shiva Bhardwaj, founder and CEO of Pitstop; and Brian KingstonPresident and CEO of the Canadian Vehicle Manufacturers’ Association.

After a short break, Sean SilcofGlobe and Mail tech reporter interviewed Raquel Urtasunfounder of Waabi on the maturation of autonomous vehicle technology and what the future holds for self-driving applications.

Amir Khajepourprofessor in the Department of Mechanical and Mechatronics Engineering at the University of Waterloo and Cherin Abdel Hamid, Senior Director of Connected and Autonomous Vehicle Services Strategy at TELUS were the next guest speakers. They brought viewers up to speed on the realities and strategies around “fully self-driving” technology. Marc Richardsonfreelance columnist for Globe Drive, led the discussion.

The day ended with a lively panel titled “Super Size My Ride,” examining the relentless demand for larger vehicles in Canada. Matt Bubberfreelance columnist hosted by Globe Drive Blake ShafferAssistant Professor in the Department of Economics, School of Public Policy, University of Calgary; Laura ZanchinDirector and Executive Vice President of Zanchin Automotive Group; Jodi Laieditor of AutoTrader Canada and Pierre Hatgesnational leader in the automotive sector with KPMG in Canada.

To watch their entire conversation, please see the video playback below, and for more information on upcoming Globe events, visit our events hub at

part one

Second part

The Globe and Mail featured the event with support from sponsors Toyota Canada, KPMG and CAA.